3 strategic decisions helped me get almost 30 applicants for my rental property — even though I'm charging more than anyone else

kelly burch rental home

  • I knew I wanted to
    rent out my first house
    , so I intentionally bought a home in a
    desirable neighborhood and school district because I knew it would
    drive up rental value. 
  • Then, I made renovation choices for a more high-end
    appearance.
  • Professional cleaning and including select utilities made the
    property even more appealing to renters.
  • Read
    more personal finance coverage
    .

There are a lot of ways to maximize your potential income from a
rental property. Keeping it rented consistently and finding
reliable tenants are important. But increasing the rent is the best
way to increase your margins and have higher profits. 

Right now,
I’m the landlord of a 900-square-foot three-bedroom house
in a
small New Hampshire city. I
rent the house out
for $1,550 per month. Although it’s hard to
get an average rental price in our region, it’s safe to say that
most houses of comparable size in the city rent for about $1,000 to
$1,200. 

I’m able to rent out my home at well above market value,

which increases my profits
by as much as $3,600 per year.
However, being able to rent out the house at a higher rate took
some forethought and planning. Here’s what I did, and why my
tenants are willing to pay more than the going rate. 

Choosing the right rental property

My family and I rent out the home that we lived in for three
years. Although it was our first home purchase, we chose it not
because it was particularly appealing for us to live in but because
we recognized its potential as a high-value rental property. 

For starters, the home has the most important real estate
quality going for it: It’s in a great location. It’s on a corner
lot in a neighborhood that has almost no through traffic. It’s
within walking distance to the best elementary school in the town
and to a park that has miles of hiking trails. These were perks
that I enjoyed while living there, but I also knew that it would
raise the rental value of the house in the future. 

In addition to looking for a great location, I specifically
shopped for a small, three-bedroom house. Fewer bedrooms than that
would limit my future tenant pool, but more bedrooms might lead to
many roommates, something I felt could create more drama from
renters. 

The small square footage essentially limited the renters who
would apply; the small house wouldn’t appeal to large groups, but
would be perfect for single people or small families, making my
tenant pool self-selecting. 

Crafting a high-end appearance

Over the three years we lived in the house, my husband and I
renovated it almost entirely.  Along the way we made choices that
made the house feel higher-end than other homes on the rental
market in the area. We knew this because we were keeping an eye on
what was available in order to stay on trend. 

This meant choosing an extra deep tub for the bathroom,
synthetic hardwood floors rather than carpet, and intricately
designed doors rather than the cheaper doors that were just a flat
rectangle. We installed a washer and dryer, and chose
stainless-steel kitchen appliances. We got to enjoy these updates
while we lived there, and when we listed the property, these
touches made it stand out. 

Finally, we invested in making the property look top-notch
before showings. We gave the entire home a fresh coat of paint
(about $150 in materials), and hired professional clearers (which
cost us about $200). While this took time and money, it was well
worth it to make a great first impression on tenants. 

Deciding what’s covered

In order to make the rental more appealing, I decided to include
some utilities. I pay for the water/sewer bill (about $75 per
month) and for trash removal ($72 per month). This costs an extra
$152 per month, but also allows me to charge higher rent. 

Even more importantly, it gives me peace of mind. I know that
the trash is being collected weekly, not piling up on my property.
I also know that the city water bill will be paid on time, keeping
the property in good standing with the city. 

When I listed the property at $1,550 a month, I was nervous that
I was asking too much. It was the most expensive listing available
at the time, but also the nicest (in my opinion). I posted the
listing and went to bed. 

The next day, I woke up to almost 30 inquiries. The immediate
deluge of interest told me that I could have set the rent even
higher above average. Next time, I just might. 


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3 strategic decisions helped me get almost 30 applicants for my rental property — even though I'm charging more than anyone else