Apple keeps iPhone 6S going with ‘made in India’ campaign

Apple is known to keep its older iPhone models and designs around to flesh out the entry-level of its product portfolio, but this is getting a little ridiculous. The iPhone 6S, now in its fourth year of existence, is the subject of a new marketing campaign in India where its local manufacturing is prominently advertised. With India in the midst of a contentious general election and concerns about nationalism prominent in many people’s minds, the usually benign phrase of “made in India” is taking on a stronger meaning and tone.

The move to produce iPhones in India was itself driven by a nationalistic act: Apple started making the iPhone SE in India in 2017, and last year, it added the iPhone 6S due to an increase in import tariffs from…

Continue reading…

Source: theverge
Apple keeps iPhone 6S going with ‘made in India’ campaign