It’s been a choppy few years at GoPro. The company that defined the action camera industry skyrocketed shortly after it went public in 2014, buoyed by the immediate success of the Hero 4 lineup. But it stumbled when it didn’t release a new flagship in 2015. Then GoPro’s entry into the drone market was delayed for months, leaving the product well behind what DJI had on offer when it hit the market in 2016. Then the drone was immediately recalled (on election night, no less) because some were dropping out of the sky.
In an attempt to refocus, GoPro spent the last few years trimming its product lineup, it went through four rounds of layoffs, and eventually, it killed off the drone division altogether. This, among other things, was one of…
GoPro CEO Nick Woodman on how the company is coming back into focus