Luxury department store Barneys is opening a Beverly Hills head shop with high-end marijuana products, including a $1,500 grinder

Canada Marijuana

  • Barneys New York is
    entering the cannabis
    industry with the opening of a head shop called The High End in its
    Beverly Hills store, according to
    The New York Times
    .
  • The High End will offer luxe cannabis products, marijuana-inspired
    jewelry, CBD infused beauty products, and paraphernalia, including
    a $1,475 pot grinder.
  • The move caters to Barneys’ customers who have made cannabis
    part of their lifestyle, a Barneys executive said in a
    press release
    .

Barneys
New York
is taking its product offerings one step higher. 

The luxury department store is making headway in the
cannabis world
with the upcoming March debut of its head shop,
The High End, in its Beverly Hills location, reported Alex Williams
of
The New York Times
.

“Barneys New York has always been at the forefront of shifts in
culture and lifestyle, and cannabis is no exception,”
said Daniella Vitale, Chief Executive Officer & President of
Barneys New York, said in a
press release
. “Many of our customers have made cannabis a part
of their lifestyle, and The High End caters to their needs with
extraordinary products and service they experience in every facet
of Barneys New York.”

That includes a sterling silver $1,475 pot grinder, both organic
and gold rolling papers, leather ashtrays and lighters by high-end
Italian designer GioBagnara, and a $950 bong, according to Williams
and the press release. The Head Shop will also sell jewelry, like
grinder necklaces, and CBD-infused beauty and wellness
products.

It will also offer luxe cannabis products such as silver vape
pens as part of an exclusive collaboration with Beboe, an upscale
cannabis company dubbed the “Hermés of marijuana,” according to
Williams.

Barneys plans to roll out head shops in its other California
locations and possibly in New York if recreational cannabis is
legalized there, Williams reported. But if you don’t live in either
state, you can also buy The Head Shop’s offerings at Barneys.com,
according to the press release.

The Head Shop’s aesthetics are supposed to be as elevated as its
offerings, more “Malibu home than gritty Venice Beach dispensary,
with plenty of glass, patinated brass, and raw marble,” as part of
its “move to court chillaxed influencers,” Williams wrote.

Read more:
These execs are leaving behind careers at companies like Coke and
Victoria’s Secret to tap into the $194 billion marijuana
industry

The move comes at a time when the cannabis industry is growing
— legal marijuana is set to hit $75 billion in sales by 2030,
according to a note from analysts at investment bank Cowen, and
could eventually become a bigger market than soda,
Business Insider’s Jeremey Berke previously reported

And it’s not just retailers like Barney’s getting involved —
executives are stepping down from big retail brands and
consumer-packaged-goods companies to tap into the industry, which
could become worth $194 billion globally if more countries legalize
the drug,
Berke reported
.

According to Chris Burggraeve, a former executive who founded
upscale marijuana brand Toast, strategically crafting a weed store
can be a
multi-billion dollar opportunity

Read
the full New York Times article here »

SEE ALSO: California’s
recreational cannabis industry is booming — but regulations are
posing a unique threat

DON’T MISS: Coca-Cola
is reportedly eyeing the legal marijuana industry, and it could
soon be a bigger market than soda


Join the conversation about this story »

NOW WATCH:
Michael D’Antonio reveals Donald Trump’s ‘strange’ morning ritual
that boosts his ego

Source: FS – All – Economy – News
Luxury department store Barneys is opening a Beverly Hills head shop with high-end marijuana products, including a ,500 grinder