The most iconic scene of American Psycho features the lead character Patrick Bateman investigating the business card of rival investment banker Paul Allen and boiling in barely contained envy and rage. “Look at that subtle off-white coloring. The tasteful thickness of it.” In Bateman’s world of tailored suits, brand-name eyeglasses, and meticulously trimmed haircuts, the infinitesimally small differences in design between his business card and Allen’s are crushingly decisive. He is of a lower status because his peers all marvel at the refinement of the other man’s card.
Apple’s newly announced Apple Card credit card seems to have taken inspiration from that scene.
Apple just launched a new status symbol. Titanium. Stripped of all…
The Apple Card is Apple’s thinnest and lightest status symbol ever