The shower head disrupters backed by Tim Cook and Eric Schmidt just launched a new water-saving nozzle on Kickstarter

Nebia 2.0 Matte Black side

  • Nebia — which was initially backed by Apple CEO Tim Cook and
    former Google CEO Eric Schmidt — announced its new Nebia Spa
    Shower 2.0 on Tuesday. 
  • The latest version can create 29% warmer temperatures and comes
    at a more affordable price than the original.
  • Cook and Schmidt re-invested in the shower head disrupters,
    along with North America’s largest shower head company Moen, Airbnb
    co-founder Joe Gebbia, Starwood Hotel founder Barry
    Sternlicht. 
  • Nebia CEO Phillip Winter tells us that the Apple chief exec has
    been “incredibly supportive” with their efforts, answering email
    questions when they “have something that’s very strategic.” 

Nebia, the water-saving shower head company that made a splash
in its 2015 Kickstarted debut, is back with a new and improved
nozzle. 

On Tuesday the company announced its new Nebia Spa Shower 2.0,
which it says can create 29% warmer temperatures and comes at a
more affordable price. The new $499 shower head (compared to the
$649 predecessor), preserves the original elegant, halo-shaped
style but is now available in a matte black color, along with the
traditional matte silver finish.

Nebia — which counted Apple CEO Tim
Cook
and former
Google CEO Eric Schmidt
among its initial backers — launched
pre-order sales for the new model on
Kickstarter this week.
 The company has already tripled its
$100,000 goal within the first 24 hours, and offered early bird
prices for the latest model are as low as $349. 

As with the first version, water conservation is the central
principle behind the product. Nebia’s process of atomization —
which breaks up water into tiny droplets — is supposed to create
a more enveloping shower experience, all while using 65% less water
than standard shower heads. 

The company says since first launching in 2015, it has helped
save 100 million gallons of water. 

Read more:
Tim Cook and Eric Schmidt stripped down to try this new kind of
shower head and wound up investing

Along with announcing the new product and Kickstarter campaign,
Nebia also announced it has raised a Series A funding round for an
undisclosed amount, led by North America’s largest shower head
company Moen. 

Phillip Winter, Nebia’s co-founder and CEO, told Business
Insider in an interview Tuesday that the partnership with Moen is a
“three-part deal,” that includes assistance with design,
manufacturing, and distribution. 

“Moen enabled us to get there five times faster,” Winter said of
Moen’s involvement with the 2.0 model. 

Other notable investors in the Series A include Airbnb
co-founder Joe Gebbia, Starwood Hotel founder Barry Sternlicht, and
the startup accelerator Y-Combinator. Eric Schmidt and Tim Cook
also re-upped for second investments with the shower head
disruptors. 

Cook, in particular, has been “incredibly supportive” according
to Winter, as the Apple chief exec has particular expertise in the
materials that Nebia works with (aluminum). 

“When we touch base, it’s really when we have important
decisions, and we have something that’s very strategic,” Winter
said. “We don’t just ping him unless it’s something really
important. He takes one or two days to respond to the email, and
then he sends back six or seven paragraphs of a super thoughtful
response.” 

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The shower head disrupters backed by Tim Cook and Eric Schmidt just launched a new water-saving nozzle on Kickstarter