’Tis the season to shop early: ‘stay safe‘ festive ad campaign

Retailers urge customers to avoid the Christmas rush, while investing in hygiene measures to keep them Covid safe

It might still be pumpkin season, but the British Retail Consortium is pressing ahead with a new advertising campaign urging the public to start their Christmas shopping early. The publicity drive to ‘shop early, start wrapping, enjoy Christmas’ launches today and aims to spread demand during the busiest shopping season of the year.

The BRC says it hopes to “encourage the public to embrace the true Christmas spirit by thinking of others and preventing the usual retail rush seen through late November and December both in stores and online.”

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Source: theguardian
’Tis the season to shop early: ‘stay safe‘ festive ad campaign