Zara's hit £40 polka-dot dress propels firm's worldwide sales growth

Sales at the Spanish group’s established stores rose 5% in the
six months to 31 July

Zara’s owner, Inditex, has reported underlying sales growth at
its stores in every part of the world – with a little help from a
white polka-dot midi dress which became the
viral fashion hit
of the summer.

The £39.99 Zara dress, which even had an Instagram Hot 4 the Spot,
dedicated to sharing images of the dress being worn on the street,
proved popular with women of all ages and was snapped up by
customers ranging from the broadcaster Victoria Derbyshire to
fashion bloggers, even becoming a uniform for hen parties.

Source: FS – All-News2-Economy
Zara's hit £40 polka-dot dress propels firm's worldwide sales growth